Privacy Policy

Effective date: April 3, 2026

Introduction Studio Anna Lucia (“we,” “us,” or “our”) provides personalized color analysis services to help clients enhance their wardrobe and style. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, book sessions, purchase services, or otherwise interact with us. By using our services or providing us with personal information, you consent to the practices described in this policy.
Information We Collect We collect information necessary to deliver services, operate our business, and comply with legal obligations. Types of information we collect include:

Contact and identity information: name, email address, phone number, postal address, birthdate (when necessary for appointment records).
Account and booking information: appointment dates and times, service preferences, consultation notes, booking history, client ID.
Payment and billing information: payment card details or payment processor tokens, billing address, invoices (payment data is processed via third-party payment processors; we do not store full card details).
Communications: messages you send to us (email, contact form, text), and our responses.
Marketing preferences: consent and subscription status for newsletters, promotional offers, and other marketing communications.
Device and usage information: IP address, browser and device information, pages visited, referral source, and other analytics data collected via cookies and similar technologies.
Photos and style information: images or photos you provide during consultations, style notes, and color analysis results specifically related to your personalized service.
Sensitive data: we generally do not collect sensitive personal information. If you provide information that may be considered sensitive (for example, certain appearance-related details for analysis), you acknowledge and consent to its collection and use as described in this policy.

To provide services: manage bookings, deliver consultations, perform color analysis, create personalized recommendations, and fulfill purchases.
To communicate: send confirmations, reminders, support responses, and service-related notices.
For marketing: send newsletters, promotions, special offers, and events if you opt in or do not opt out where permitted by law.
To process payments: charge for services and handle billing and refunds.
To improve services: analyze usage, perform research, and develop and improve our website, services, and customer experience.
For security and legal compliance: detect and prevent fraud, enforce our terms, and comply with legal obligations.

Legal Basis for Processing (where applicable) When applicable under law (for example, European data protection laws), we rely on these legal bases to process personal data:

Performance of a contract: processing necessary to provide the services you request.
Legitimate interests: for business operations, fraud prevention, marketing (subject to your rights), and service improvement.
Consent: where required (e.g., marketing communications or cookies requiring consent).
Legal obligations: to comply with applicable laws and regulatory requirements.

Sharing and Disclosure We share personal information only as necessary and with appropriate safeguards:

Service providers and vendors: third-party booking platforms, payment processors, email and messaging providers, analytics services, and other vendors who perform services on our behalf. These providers may process data according to their privacy terms.
Professional advisors: legal, accounting, and other professional advisors.
Business transfers: in connection with a merger, acquisition, sale of assets, or bankruptcy proceeding, personal data may be transferred to a successor entity.
Legal requirements: when required by law, court order, or to respond to lawful requests by public authorities.
With your consent: we may share information with third parties when you ask us to do so or explicitly consent.

Cookies and Similar Technologies We use cookies, web beacons, and similar technologies to collect device and usage information that helps us operate and improve our website and services, analyze trends, and customize content. You can manage cookie preferences via your browser settings or our cookie controls where provided. Blocking cookies may affect website functionality.
Security We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, and disclosure. While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
Data Retention We retain personal information as long as necessary to provide services, fulfill legal and business obligations, resolve disputes, enforce agreements, and comply with retention policies. Retention periods vary depending on the type of data and purpose of processing. When personal information is no longer needed, we securely delete or anonymize it.
Your Rights and Choices Subject to applicable law, you may have rights regarding your personal data, including: